Posts Tagged: RS4

Back when BMW was cool.

A few weeks ago I found some of my old BMW posters. I used to go to the dealership all the time with my dad for service, and they’d give us stuff like this. It was cool then, but it’s immensely cool now.

This lineup of M cars is staggering; I’ve never seen this image anywhere aside from the poster, which I’m guessing was probably made in ’98 or ’99. All the models are so special, so understated and so compact. There is no excess. Some of these cars may not have been classics at the time, but eleven years on, that status is cemented – they’re all legends now. Perhaps the odd one out is the then-new E36 M3 convertible, which has its faults, but as it was the sole representation of the E36 M3, it gets a pass.

Continue reading…